Hi, I’m Valerie — a design leader working at the intersection of visual systems, brand storytelling, user experience, and AI technologies.
I’m an Art Director at Optum Financial, managing Consumer Experience in the FinTech arena, plus Head of Design at Equivalent, an AI-powered SaaS startup specializing in accessibility tech.
Brands I’ve teamed up with
Case Studies
From designing emojis at Twitter to building a software startup from the ground up — from healthcare to pet food — my through line has always been the same: Use thoughtful, strategic design to make life better for real people.
In every project, I bring a sharp eye for systems, a deep respect for users, and a belief that design can do good at any scale.
