Hey, I’m Valerie.

I have 17 years of design expertise across both agency and in-house roles for major tech brands, including Twitter, Square, Amazon, Samsung, Verizon, Walmart Connect, and LG — with consistently proven project success from concept to delivery.

Specializing in identity systems, digital illustration, and animation. I work to imbue the highest quality and attention to detail in all my work. I am an expert in Adobe Creative Cloud and Figma and well-versed in tools like Procreate. I have a background in printmaking and photography and a degree in Multimedia Design from the University of Oregon.

Prior to working in tech, I spent years as a full-service designer for various non-profit and socially conscious for-profit organizations and community-driven brands — those whose passions were aligned with my own, to meaningfully impact the human experience through the power of connection and storytelling.

Currently, I am Head of Creative at Equivalent, a SaaS development company specializing in Smart SVG technology. I am also Design Manager on the Starship Studio team at Optum leading B2B design and managing the B2B design team.

In my free time, I am an avid outdoor enthusiast who enjoys exploring the western United States in my tiny car. I am a joyful member of the SF LGBTQ+ community.

 
 

Design Journey

Experience Design Manager, Starship Studio @ Optum, 3/2024 – Current

Designer, Solutran @ Optum, 7/2023 – 3/2024

Head of Design, Equivalent Design, February 2023 – Current

Pod Leader / Art Director

Design Lead, Designerds, 7/2022 – 2/2023

Senior Visual Designer, Designerds , 7/2020 – 7/2022

Visual Designer, Designerds , 7/2019 – 7/2020

Graphic Designer, Brains on Fire, 1/2017 – 3/2019

Graphic + CPG Designer, Solid Gold Pet, 3/2015 – 12/2016

Graphic Designer, Ep+Co, 3/2014 – 5/2019

 
 

Digital Campaigns

In addition to working with top technology companies, I’ve contributed to a number of product-based brands and campaigns.

Beauty + Clothing

L. L.Bean
Clinique
Neutrogena
Burts Bees
Bastie
Dove
Revlon
Degree


Beverage

Amanzi Tea
Brita
Nespresso
Minute Maid
Simply Almond
Welch’s

Kids + Baby

Disney
Barbie
Hot Wheels
Fisher-Price
Hello Bello
Toyota Family Trails


Pet

Solid Gold
The Right Horse Initiative
Nutro
Rachael Ray Nutrish
Meow Mix
Milkbone
Friskies

Snacks

Cheeselandia
Proudly Wisconsin
KIND
TwixSnickers
Snickers
M&M’s
Lays
Doritos

Household

Clorox
Cottonelle
Lysol
Finish
Kleenex
Snuggle
Glad

 
 

Organizations & Initiatives

Prior to working in tech, I worked as a full-service designer for non-profit and socially conscious for-profit companies and community-driven brands.

 

Let’s Collaborate

Thank you for looking through my work. I’m excited to start our next project together!